Introduction
Welcome to PureFantasy (“PureFantasy,” “we,” “our,” “us”). We are committed to protecting your personal information and respecting your privacy. This Privacy Policy explains what information we collect, how we use it, how we share it, how long we keep it, and the choices and rights you may have.
By using our website or web app (the “Services”), you understand that we will collect and use information as described in this Privacy Policy.
Information We Collect
We collect information you provide directly, information collected automatically when you use the Services, and information from third parties (if you choose to connect them).
1) Information you provide
• Email address (account creation, login, support, notices)
• Name (optional, account identification/personalization)
• Messages you send us (support requests, feedback, dispute communications)
2) Information collected automatically
When you access or use the Services, we may automatically collect:
• IP address (security, fraud prevention, abuse detection, dispute handling, and compliance)
• Device and app data (device type, operating system, browser type, language, timestamps, referring URLs)
• Usage data (pages/screens viewed, features used, clicks, session duration, error logs/diagnostics)
• Cookies and similar technologies (described below)
3) Information from third parties
If you use third-party services with PureFantasy (for example, analytics or sign-in providers), we may receive information from them such as a user identifier or basic account details, depending on what you authorize.
How We Use Your Information
We use personal information for the following purposes:
• Provide and operate the Services
• Create and manage accounts, authenticate users, deliver requested features, and provide customer support.
• Security, fraud prevention, and dispute handling
• Detect and prevent fraud, abuse, unauthorized access, suspicious activity, and to protect our users, our business, and the integrity of the Services (including use of IP address, device data, and logs).
• Analytics and product improvement
• Understand usage, troubleshoot issues, develop and improve features, and measure performance.
• Communications
• Send service-related messages (e.g., account verification, security alerts, updates to terms/policies).
• Respond to inquiries and support requests.
• Marketing (where permitted)
• Send promotional messages about features or offers. You can opt out at any time by using the unsubscribe link (if available) or contacting us at hello@purefantasy.io.
• Legal and compliance
• Comply with applicable laws, enforce our terms, and protect our rights and the rights of others.
Legal Bases for Processing (EEA/UK)
If you are in the EEA/UK, we process your personal data under the following legal bases (as applicable):
• Contract: to provide and maintain the Services you request.
• Legitimate interests: to secure the Services, prevent fraud/abuse, improve the Services, and defend against disputes (balanced against your rights).
• Consent: for certain cookies/marketing where required by law (you may withdraw consent at any time).
• Legal obligation: to comply with legal requirements.
Sharing of Information
We may share information in the following circumstances:
• Service providers (“processors”)
• We may share information with vendors that help us operate the Services (e.g., hosting, databases, analytics, email delivery, customer support tools, security/fraud monitoring, payment providers if applicable). These providers are authorized to use personal information only as necessary to provide services to us and are contractually required to protect it.
• Legal, safety, and enforcement
• We may disclose information if we believe it is necessary to comply with law, lawful requests, court orders, or to protect the rights, safety, and security of PureFantasy, our users, or others, including investigating fraud and disputes.
• Business transfers
• If we are involved in a merger, acquisition, financing, reorganization, bankruptcy, or sale of assets, your information may be transferred as part of that transaction, subject to this Privacy Policy or a successor policy.
We do not sell your personal information.
Data Retention
We keep personal information only as long as necessary for the purposes described in this Privacy Policy, including to comply with legal obligations, resolve disputes, and enforce agreements.
Typical retention periods:
• Account information: for as long as your account is active.
• Security logs (including IP address): retained for a limited period (180days) unless longer retention is necessary for security investigations, fraud prevention, or legal claims.
• Support and dispute records: retained as needed to resolve issues and comply with legal requirements.
You may request deletion as described below, but some data may be retained where required or permitted by law (e.g., security, fraud, legal compliance).
Cookies and Tracking Technologies
We use cookies and similar technologies to:
• Keep you logged in and maintain session security
• Remember preferences
• Measure performance and understand usage (analytics)
You can control cookies through your browser settings. If you disable cookies, some features may not work properly.
Optional best practice (recommended): Provide a cookie banner / consent tool (especially for EEA/UK) that lets users accept/reject non-essential cookies.
Security
We use reasonable technical and organizational measures designed to protect personal information, including access controls, encryption in transit where appropriate, and monitoring for suspicious activity. No method of transmission or storage is 100% secure, so we cannot guarantee absolute security.
Your Rights and Choices
Depending on where you live, you may have the right to:
• Access personal information we hold about you
• Correct inaccurate or incomplete information
• Delete your account and personal information
• Object to or restrict certain processing (including certain marketing or legitimate interest processing)
• Withdraw consent where processing is based on consent
• Portability (receive a copy of certain data in a usable format)
To exercise your rights, contact hello@purefantasy.io. We may verify your identity before fulfilling your request. We will respond within the timeframes required by applicable law.
International Data Transfers
If you access the Services from outside the country where we operate, your information may be processed and stored in other countries. Where required, we use appropriate safeguards for international transfers (such as contractual protections).
Children’s Privacy
The Services are not intended for children. We do not knowingly collect personal information from individuals under 18 (or the age required by your local law). If you believe a minor has provided us personal information, contact hello@purefantasy.io and we will take steps to delete it.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will post the updated version on this page and update the “Last updated” date below. If changes are material, we may provide additional notice (for example, by email or in-app).
Contact Us
If you have questions or requests about this Privacy Policy, contact us at: